All of a sudden, Americans have become more cautious. In a new survey from Ipsos OTX, 48% of US respondents agreed that they would rather wait for something to catch on before trying it, compared to 36% of of respondents across a 25 country sample.
The old adage of ‘Early Bird Gets The Worm’ may be true, but it would probably be more apt in other countries around the world other than in the U.S. Of 18,503 online respondents, the most hesitant to try something before it catches on would be those who reside in Italy (63% said they’d wait). In Turkey, 57% would wait; Indonesia 55%; India 52%; Japan 52%; Germany 50% while in the United States 48% said they would wait until it caught on. Others were less cautious. In Saudi Arabia, 43% said they would wait; China 42%; Great Britain 42%, Canada 38%; South Korea 38%; Australia 36%; South Africa 36%; Hungary 34%; Argentina 33%; Mexico 30% and Belgium 29%. The least likely to agree were living in Poland where only 26% said they would wait while in Russia it was only 25%. Spain said only 22% would hold back while in Brazil, only 21% would wait. The surprise of this survey was that Sweden said only 19% would hold back before they tried; France said only 17% and Norway was the least likely to wait with only 15% saying they would wait before others tried.
There were some general statistics that confirm 42% with a high level of household income would appear to be more likely than those with middle (36%) or low (35%) to wait. Also, older global citizens (aged 50-64 or 40%) are more likely to prefer to wait before trying than their younger counterparts (35-49) and under 35 years of age.
Generally, 53% of male respondents agreed they would prefer to wait while only 43% of women said they would wait. The data which was collected August 6-20, 2013, tends to suggest that if you are coming out with a new product and/or service, Norway would be the best place to do that as 61% said they would be willing to try something rather than wait. France, Brazil and Sweden would likely do the same. If your product is tried and true, then offer it in Italy, Turkey and Indonesia. They must all have read what Willard Duncan Vandiver, a congressman from Missouri said in 1899 in a speech before the Five O’Clock Club in Philadelphia: “I’m from Missouri. You’ve got to show me.”
Today, apparently, Americans are a bit more cautious than most of their global compatriots to try something before it catches on.
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