Women represent an even larger share of purchases online than they do in the “real” world, spending 10% more time online than men each month. Laura Martin, an analyst at Needham in conjunction with International Women’s Day predicts websites targeting women, especially those that can successfully integrate the social graph, should grow stronger and faster than other ecommerce sites.
We’re talking digital here and your website may need a re-do now.
Martin’s thesis around the economics of women and the Web should come as no shock to those in manufacturing or retail. Women dominate the buying process. They control not only their own individual expenses but that of the family as well. ‘Sheroes’, as Maya Angelou coined them, control domestic spending.
Yet the view of most websites reflect a strong male presence. Go ahead. Take the test by having women review your website and listening to their comments and criticisms.
It is time to understand that if the majority of buyers of your products and/or services are female. Your entire marketing effort, along with your website, your blogs, your social media campaigns should be female centric. That means it must have an up-to-date mobile capability. With 87% increase within the last year by people accessing online retail sites via mobile, it is imperative that if you want an increase in sales, you have to get up to speed with mobile now. She rules. The sooner you understand SHE IS YOUR CUSTOMER, the faster you will prosper.
We live in a new DNAge.