Comparing Mobile Ad Effectiveness

According to new research from Nielsen, tablet and smartphone owners in Germany, Italy & U.K. are more likely than American device owners to make a purchase online via the Internet after viewing an ad on their tablets or smartphone.

Meanwhile, Italian device owners are the most likely to click on an ad to seek out further information on a product advertised on their tablets or smartphones.

U.S. tablet owners are more likely to click on a mobile ad or search for more information after viewing a mobile ad then on their smartphones.

Point of this information is that the purchase decision to buy at a store after seeing a mobile ad was significant, from 16% in U.S. to 19% in Italy, all this on top of the 23% (U.S.) to 32% (Italy & Germany) of those who saw an ad on their mobile device and purchased via the Internet.

Thus, via mobile, mobile device owners who saw a mobile ad purchased the product and/or service, both in the store or through their mobile device at a rate of 39% of those who saw it in the U.S. and up to 51% of those who saw it in Italy (50% in Germany & 43% in the U.K.)

What this all means is that mobile is fast becoming the leading platform by which sales occur.

Think MOBILEFirst.