As the world of communication becomes more in focus with a myriad of tools available to reach the target audience, it is clear mobile is THE choice for the cornerstone position. Call it the ‘MOBILEFirst Strategy’. Everything evolves, from a media management standpoint, with the use of mobile as the first weapon of choice.
What is mobile?
It is communicating through any device which can allow for interactivity while on the move. It could be your cell phone or laptop. But mostly it is a smartphone and tablet.
It is now a permanent appendage to nearly everyone on the planet. Now you can reach them at any time and nearly any place.
Mobile is everywhere.